Many papers, unhelpfully for Coca-Cola, also reminded readers that while Dasani sells for 95p per 500ml, Thames Water, which supplies homes in the area where the product is sourced and bottled, sells the water at the equivalent of 0.03p per 500ml. The drink was memorably described as "council pop with frills on top" by one columnist.Ī string of mocking articles drew comparisons between Coca-Cola's sale of treated south-east London tap water and an episode of the BBC comedy Only Fools and Horses, in which 'Del Boy' repackaged bottled tap water as Peckham Spring. To start with, the £7m launch of Dasani in the UK was given short thrift by a largely sceptical UK press. The recall is the latest headache for Coca-Cola's marketing men and women, who sought to convince consumers that Dasani was "as pure as bottled water gets" - despite the fact that it was essentially tap water, sourced from the mains supply to Coca-Cola's factory in Sidcup, Kent. ![]() "However, the agency understands that some consumers may choose not to drink any Dasani they purchased prior to its withdrawal, given the levels of bromate it contains." This is a sensible measure by the company as bromate is a chemical that could cause an increased cancer risk as a result of long-term exposure, although there is no immediate risk to public health. "Coca-Cola has advised the agency that they are immediately withdrawing the product from sale. It said in a statement: "Coca-Cola, the makers of Dasani, informed the Food Standards Agency yesterday that some samples of their bottled water product, Dasani, have been found to contain bromate at higher levels than are legally permitted in the UK for either bottled or tap water. The Food Standards Agency (FSA) confirmed there was "no immediate risk to public health". The recall of about 500,000 bottles of Dasani has already begun and should be completed within 24 hours, the company said Our consumers rightly expect that our products meet only the highest possible standards for quality as well as all UK regulations." "We have not been ordered to withdraw the product, it was our decision because it did not meet regulations. She said: "In very, very large quantities (bromate) can affect your health but we have been advised by the FSA that the levels of bromate that have been detected in Dasani do not pose an immediate health risk. ![]() A spokeswoman said the decision to recall UK supplies of the drink was voluntary and a precautionary measure. ![]() But the entire batch was being withdrawn today after the drink was found to contain levels of bromate - a substance linked with an increased cancer risk - in excess of UK legal standards.Ĭoca-Cola stressed there was no health risk from drinking bottles of Dasani.
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